This branding concept explores sexual health through the lens of sensory experience, drawing inspiration from the human senses—touch, smell, sight, and emotion—to create a brand that is both intimate and empowering. The goal was to craft a visual identity that resonates with users on a visceral level, promoting open conversations around sexual wellness with sophistication and playfulness.

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Design Approach:
Every design decision—from textures and color palettes to imagery and typography—was made to subtly evoke sensory experiences and emotional connection. The branding balances aesthetic elegance with accessibility, appealing to a broad audience while breaking taboos and inviting curiosity.

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My Role:

• Designed a custom logo and developed a cohesive visual system

• Integrated sensory-inspired textures and patterns into packaging and promotional materials

• Created advertisements and interactive elements like playful door hangers to increase engagement and relatability

 

Deliverables:

• Branded lube bottles and condom packaging

• Product packaging boxes with tactile design features

• Bus stop ads designed for high visibility and public impact

• Door hangers for promotional or in-home use