Design plays a pivotal role in shaping customer perception, and I’m passionate about creating distinctive, memorable visuals that leave a lasting impression. In this conceptual project, I designed a series of three playful and imaginative gift cards for Target’s Back-to-School campaign.

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Design Objective:
To capture the energy, joy, and creativity of the back-to-school season through engaging, kid-friendly illustrations that appeal to both students and parents. The designs needed to feel fresh, fun, and aligned with Target’s approachable, family-oriented brand.

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Process & Tools:
Using Adobe Illustrator, I developed custom illustrations and design elements, including a logo for the concept series. Each card was designed to stand alone while also working cohesively as part of a larger seasonal collection.

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Deliverables:

• Three original illustrated gift card designs

• Custom logo and graphic elements for each card