Bellatrix Lingerie is more than just a fashion brand—it’s a statement of confidence, empowerment, and self-expression. This project centered on creating a visual identity and promotional materials that reflect the bold, elegant spirit of the brand while resonating deeply with its audience.

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Brand Mission:
To celebrate all forms of beauty and empower individuals through thoughtful, aesthetically striking lingerie. Bellatrix aims to make every customer feel confident, beautiful, and powerful—from the inside out.

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Design Approach:
The visual direction combined sophisticated typography, modern, sleek layouts, and evocative imagery to embody the dual nature of the Bellatrix brand: fierce and feminine. Each touchpoint was crafted to convey a sense of luxury and strength while remaining accessible and authentic.

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Deliverables:

• Logo and visual identity development

• Website design focused on intuitive UX and bold visuals

• Advertisement campaigns including billboards and magazine spreads