In collaboration with an interior design student, this project focused on developing a cohesive and engaging visual identity for a pop-up shop by The North Face. My role involved designing the logo, storefront signage, and branded materials to align with the temporary retail space’s aesthetic and customer experience goals.

Design Concept:
The visual direction emphasized an abstract, modern aesthetic using a palette of cool tones to reflect the brand's outdoor heritage, while incorporating warm, inviting elements to create a welcoming atmosphere. Imagery and forms relevant to The North Face’s adventurous identity were subtly integrated to maintain brand consistency.

Client Objective:
To enhance the pop-up experience and create brand cohesion across all touchpoints. A custom giveaway item—hot drink cups—was chosen to connect with the cozy, seasonal environment of the pop-up and leave a memorable impression on customers.

Deliverables:

• Custom logo design for the pop-up

• Storefront signage

• Branded tags and shopping bags

• Designed hot drink cups as a customer giveaway